Strategic Planning for the Sales Professional

About this Video

• Video Title: Strategic Planning for the Sales Professional
• Channel: Brian Tracy
• Speakers: Brian Tracy
• Duration: 00:10:44

Introduction

This video presents Brian Tracy's perspective on strategic planning for sales professionals. He emphasizes the importance of viewing oneself as the president of one's own company and developing a written strategic plan, contrasting it with the less effective "operational planning" of those who merely react to daily challenges. The video introduces key concepts for building a successful strategic plan.

Key Takeaways

• Strategic Planning as a Mental Game: Success hinges on adopting a mindset of self-leadership and strategic thinking.
• The Importance of a Written Plan: The video highlights research showing a significant correlation between having clear, written goals and financial success. Those with written plans dramatically out-earned those without.
• Strategy as a Tool: Strategic planning is presented as a tool or vehicle to accelerate progress toward goals, allowing for faster achievement compared to operating without a plan.
• The GOSPA Model: The video introduces the GOSPA model (Goals, Objectives, Strategies, Plans, Actions) as a framework for strategic planning.
• Return on Energy (ROE): The video adapts the corporate concept of Return on Equity to personal life, suggesting that strategic planning maximizes "Return on Energy" for greater life satisfaction and accomplishment.