Streamline Your Sales Process: A Quick Pipeline Optimization in HubSpot

About this Video

• Video Title: Streamline Your Sales Process: A Quick Pipeline Optimization in HubSpot
• Channel: HubShots Show
• Speakers: Craig, Ian
• Duration: 00:06:23

Introduction

This HubShots Show video discusses best practices for optimizing sales pipelines in HubSpot. It addresses common questions regarding the ideal number of pipelines and stages, offering advice based on experience and best practices. The video emphasizes aligning pipelines with customer journeys rather than solely internal processes.

Key Takeaways

• Pipeline Optimization for Reporting: Prioritize reporting needs when determining the number of pipelines. Multiple pipelines can complicate reporting across them in HubSpot's default reports.
• Customer Journey Alignment: Design pipelines to reflect customer journeys rather than internal sales processes. This improves reporting and automation.
• Reasons for Multiple Pipelines: Consider different pipelines for long vs. short sales cycles, new customers vs. upsells/renewals, different sales channels (e.g., sales reps vs. e-commerce), and different geographic regions with distinct sales teams. Avoid creating pipelines solely for individual sales rep preferences; use filtering instead.
• Pipeline Stage Simplicity: Aim for simple pipelines with fewer stages. Avoid stages that merely serve as internal reminders; instead, use properties, tasks, or reminders within a single stage to manage internal processes. Align stages with prospect interactions.
• Closed Stages: Avoid having multiple "closed/lost" stages. Consolidate these into a single stage.