SZN 2, EP-50. Andy Sauer talks beer, the Kelce brothers, mom CEO's, & his love for Phil Collins.

About this video

• Video Title: SZN 2, EP-50. Andy Sauer talks beer, the Kelce brothers, mom CEO's, & his love for Phil Collins.
• Channel: Keri Croft
• Speakers: Keri Croft, Andy Sauer
• Duration: 00:49:52

Overview

This video features an interview with Andy Sauer, discussing his journey in the beer industry, the exciting partnership with the Kelce brothers for Garage Beer, his upbringing, his views on entrepreneurship, and the importance of family and appreciating the process. The conversation also touches upon his wife's role in his life and the challenges and rewards of entrepreneurship.

Key takeaways

• Garage Beer Partnership with Kelce Brothers: Andy Sauer announces the collaboration with Travis and Jason Kelce for Garage Beer, highlighting it as a perfect fit for the brand's down-to-earth identity.
• Entrepreneurial Vision and Persistence: Sauer shares his long-held vision of being the "Willy Wonka of beer," emphasizing that success, like Garage Beer, is the result of years of hard work, experimentation, and learning from mistakes.
• Formative Upbringing: He reflects on his childhood experiences in a less affluent area of Columbus, noting how these early challenges shaped his street smarts, empathy, and ability to see different perspectives.
• The Importance of the Journey: Sauer advises aspiring entrepreneurs to enjoy every step of the process, as overnight success is rare, and true fulfillment comes from appreciating the journey itself.
• Appreciating Stay-at-Home Mothers: The conversation emphasizes the significant role and hard work of stay-at-home mothers, likening their responsibilities to running a business and calling them "MF CEOs."