The "Boring" AI Business Model Making Millionaires in 2025

About this video

• Video Title: The "Boring" AI Business Model Making Millionaires in 2025
• Channel: Ben AI
• Speakers: Ben (implied narrator)
• Duration: 00:17:24

Overview

This video explores the overlooked but highly lucrative business model of AI-first service agencies. It argues that while much attention is given to AI agencies and SaaS products, the service industry, a massive market, is being transformed by AI. The video explains what an AI-first service agency is, provides examples like Cold IQ and Rocket, discusses productizing services, and outlines strategies for starting and monetizing such a business.

Key takeaways

• Massive Service Market Opportunity: The service industry, valued at $3 trillion, is being disrupted by AI, offering a significant opportunity beyond AI agencies and SaaS.
• AI-First Service Agency Model: These agencies combine traditional domain expertise with AI and automation to deliver services more efficiently and profitably than traditional agencies.
• Benefits of AI Integration: AI allows agencies to automate service delivery, increase profit margins, handle more clients, and offer better outcomes at potentially lower prices or with outcome-based pricing.
• Productization of Services: Services can be transformed into self-served products, opening up new markets, especially for small and medium-sized businesses that were previously underserved.
• Monetization Strategies: AI-first agencies can monetize by delivering services directly, productizing their offerings (often targeting other agencies first), or providing training and consulting on AI implementation.
• Starting an AI-First Agency: Success requires a combination of domain and technical expertise. Existing agencies should partner with technical talent or learn automation tools, while those with technical skills can start by offering custom AI automation projects, particularly to other agencies.
• Choosing Service Offerings: Focusing on growth services (generating pipeline/revenue) is recommended. Niching down on specific communication channels (e.g., email, LinkedIn) and service types (inbound, outbound, paid, organic) is crucial for systemization and productization.