This video explores the multifaceted "coffee crisis," detailing why coffee prices are increasing and how the industry is undergoing significant shifts. It examines factors such as climate change, economic pressures, labor costs, tariffs, and changing consumer habits that are impacting coffee production and consumption. The video also contrasts the utilitarian coffee drinker with the "identity drinker" and discusses the rise of energy drinks as a competitor, ultimately questioning the long-term accessibility and affordability of coffee.
