The core concept discussed is "inshitification," a term coined by Cory Doctorow, which describes the lifecycle of platforms: first, they are good to users, then they abuse users for business customers, and finally, they abuse business customers to claw back all value for themselves, leading to their decline.
This video explores the reasons behind the perceived decline in the quality of the internet experience. It delves into the concept of "inshitification," a term coined by Cory Doctorow, to explain the lifecycle of online platforms, from their user-friendly beginnings to their eventual decay driven by corporate greed and the prioritization of business interests over user experience. The video also touches upon the increasing prevalence of ads and AI-generated content as contributing factors to this degradation.