In the video, "If you want to tell a good story, keep the wording simple."
The answer is: Using as much scientific jargon as possible to keep the story accurate.
The video explicitly states that Alda emphasizes developing empathy and recognizing what the other person is thinking through body language as essential for good communication and storytelling. Using excessive jargon is counter to the video's message of making science accessible.
The correct answer is False balance. The video explicitly defines false balance using that exact phrase.
This question cannot be answered from the provided transcript. The transcript discusses science communication and journalism, not astronomical discoveries.
This video explores the art and science of communicating complex scientific concepts to a broad audience. It highlights the crucial role of science journalism in bridging the gap between scientific discoveries and public understanding, emphasizing the importance of storytelling, relatability, and avoiding jargon. The video uses examples from prominent science communicators and journalists to illustrate effective techniques and addresses challenges like "false balance" in reporting.