The Most Overlooked $10K/M Boring Business Anyone Can Start

About this video

• Video Title: The Most Overlooked $10K/M Boring Business Anyone Can Start
• Channel: Jason Lee
• Speakers: Jason Lee, Frey Shu
• Duration: 27:25

Overview

This video explores the concept of online directories as a potentially lucrative and "boring" business model that requires minimal overhead. Jason Lee interviews Frey Shu, an expert in building and monetizing these directories, to understand their structure, revenue streams, and how they can be scaled. The discussion covers various examples, monetization strategies, the use of AI, traffic generation, and the overall process of creating a successful online directory.

Key takeaways

• Online Directories as a Business Model: These are essentially curated lists of information that can generate significant revenue with low maintenance and no inventory or employees.
• Monetization Strategies: Common methods include advertising (e.g., Google AdSense), lead generation (featured listings, selling leads), selling digital products, affiliate marketing, and integrating with Software as a Service (SaaS) products.
• High-Earning Examples: The video highlights examples like directories for expert witnesses, funeral homes, and car parts, showcasing how specialized information can be highly profitable.
• Building and Scaling: The process involves idea validation, data scraping and enrichment, website creation (using platforms like WordPress or custom code), and driving traffic, primarily through SEO.
• Passive Income Potential: Once established and optimized, online directories can become highly passive income streams, requiring minimal ongoing time commitment.