The ONE Technique You Need To 10X Your Sales

About this Video

• Video Title: The ONE Technique You Need To 10X Your Sales
• Channel: Jeremy Miner
• Speakers: Jeremy Miner
• Duration: 00:13:31

Introduction

This video introduces NEPQ, a sales technique claimed to have generated an extra 1.3 billion dollars in sales for the presenter's clients. The video breaks down the components of NEPQ and explains how to use it to improve sales persuasion and influence.

Key Takeaways

1. NEPQ (Neuro-Emotional Persuasion Questioning): A four-part sales technique combining neurological understanding, emotional connection, persuasive framing, and strategic questioning.
2. Neurological Understanding: Understanding how the prospect's brain and nervous system react to sales interactions is crucial for calming their resistance.
3. Emotional Connection: Sales are driven by emotion, not logic. Building emotional rapport by understanding the prospect's needs and fears is key. Avoid buying into their surface-level objections.
4. Persuasive Framing: How you frame your offer significantly impacts its persuasiveness. The best solution presented persuasively will always make the sale.
5. Strategic Questioning: Reframing questions interrupts the prospect's standard sales patterns, leading them to self-persuade. Avoid generic questions; instead, tailor questions to identify and address specific concerns.
6. Four Core Purposes of NEPQ Questions: Each question should seed doubt, prevent objections, build the gap between the current and desired states, and shift focus to results-based thinking.
7. Deframing and Reframing: Salespeople must recognize that prospects have pre-existing belief systems (frames) about sales interactions. The goal is to deframe negative assumptions and reframe the conversation to focus on positive results.