The only content you need to post on LinkedIn [full breakdown]

About this video

• Video Title: The only content you need to post on LinkedIn [full breakdown]
• Channel: Kasey Brown
• Speakers: Kasey Brown
• Duration: 21:03

Overview

This video provides a comprehensive strategy for creating effective LinkedIn content that drives business results. Kasey Brown shares her proven method for building a personal brand on the platform, which has generated over $1.2 million for her business. She outlines five key content types and a strategic approach to posting, emphasizing authenticity, value, and relationship building over vanity metrics.

Key takeaways

• LinkedIn as a Business Development Engine: Unlike other social media platforms, LinkedIn users are already in a business mindset, making it a powerful platform for lead generation and revenue.
• Content Strategy Funnel: Content should be structured across three levels: authority (20-30%) to establish expertise, value (60%) to demonstrate knowledge, and relationship building (20%) to encourage engagement and off-platform connections.
• Five Crucial Content Types:
  • Contrarian Takes: Challenge industry norms with unique perspectives to stand out and position yourself as an independent thinker.
  • Behind-the-Scenes Lessons: Share real-world experiences and vulnerabilities to build trust and relatability.
  • Framework Posts: Offer proprietary systems and step-by-step guides that provide actionable value and position you as an expert.
  • Industry Insights: Analyze trends and news with expert commentary to become a go-to source for market intelligence.
  • Relationship Builders: Post questions and prompts to encourage two-way conversations and move connections off the platform.
• Focus on Quality over Quantity: Prioritize meaningful conversations, email subscribers, booked meetings, and closed deals over vanity metrics like likes and follower counts.
• Long-Term Strategy: Building a strong presence on LinkedIn requires consistent effort over time, with significant momentum expected after 6 months and consistent business results after 12 months.