About this video

• Video Title: How to Build Your LinkedIn Audience
• Channel: The Official Business Channel
• Speakers: Michel
• Duration: 00:00:00

Overview

This video provides practical advice and strategies from Michel on how to effectively build and grow an audience on LinkedIn. The content focuses on actionable steps and guidelines that users can implement to enhance their presence and engagement on the platform.

Key takeaways

• Consistency is Key: Regularly posting content is crucial for audience growth.
• Value-Driven Content: Share posts that are informative, educational, or inspiring to your target audience.
• Engagement Matters: Interact with other users' content by liking, commenting, and sharing.
• Network Strategically: Connect with people in your industry or those who might be interested in your content.
• Optimize Your Profile: Ensure your LinkedIn profile is complete and professional to attract followers.

Michel emphasizes several key steps and guidelines for building a LinkedIn audience:

• Consistency: Michel stresses the importance of being consistent with your posting. He mentions that if you only post once a month, you might not see the results you want. He suggests aiming to post consistently to build momentum and visibility.
• Value Provision: He advises sharing content that provides value to your audience. This could be educational, insightful, or inspiring. The goal is to make your posts worth people's time and attention.
• Engagement: Michel highlights that engaging with others on the platform is crucial. This includes liking, commenting on, and sharing posts from other users. It's about being an active participant in the LinkedIn community.
• Strategic Networking: Connecting with relevant people is important. This means building your network with individuals who are likely to be interested in your content or within your professional sphere.
• Profile Optimization: Michel implies that having a well-crafted and complete LinkedIn profile is foundational. A strong profile makes you more discoverable and credible to potential followers.
• Content Quality: While not explicitly detailed in every point, the underlying theme is that the content itself needs to be good enough to capture attention and encourage engagement and follows. He suggests thinking about what resonates with your audience.

Tommy believes that building a LinkedIn audience requires a strategic approach focused on consistency and value. Here's what he suggests:

• Be Consistent: Tommy highlights that consistency is crucial. He advises against sporadic posting, suggesting that posting frequently and regularly is key to building momentum and visibility on the platform.
• Provide Value: He emphasizes the importance of sharing content that offers genuine value to your network. This means creating posts that are educational, insightful, or relevant to your audience's professional interests.
• Engage with Others: Tommy points out that actively engaging with the content of other LinkedIn users is vital. This includes liking, commenting thoughtfully, and sharing posts that resonate with you. This interaction helps increase your visibility and fosters community.
• Network Strategically: He recommends building connections with people who are relevant to your professional field or who would benefit from your content. This targeted approach helps in growing a quality audience.
• Optimize Your Profile: Tommy implies that a complete and professional LinkedIn profile is essential. It serves as your digital business card and should clearly communicate who you are and what you offer, making it easier for people to follow you.

To truly deepen your understanding of building a LinkedIn audience based on what Michel and Tommy have said, let's explore the nuances of their advice:

Regarding Consistency:

• Michel: He specifically mentions that posting only once a month might not yield desired results, implying a need for a higher frequency. This suggests that the algorithm may favor more active users, and consistent visibility keeps you top-of-mind for your network. The implication is that this consistency trains your audience to expect content from you.
• Tommy: Echoing Michel, Tommy stresses "frequently and regularly." This reinforces the idea that it's not just about posting, but about establishing a predictable rhythm that your audience can rely on. The implication here is that this regularity builds habit for your followers.

Regarding Providing Value:

• Michel: He broadly states "educational, insightful, or inspiring." This implies tailoring your content to the specific needs and interests of your target audience. What one audience finds inspiring, another might find irrelevant. The implication is that understanding your audience is a prerequisite to providing value.
• Tommy: He uses similar terms: "genuine value," "educational, insightful, or relevant." The emphasis on "genuine" suggests authenticity and avoiding purely promotional content. The implication is that perceived authenticity drives engagement.

Regarding Engagement:

• Michel: He mentions "liking, commenting, and sharing." The unspoken aspect is the quality of these interactions. A generic "great post" might have less impact than a thoughtful comment that adds to the discussion. The implication is that meaningful engagement is more impactful.
• Tommy: He elaborates slightly by saying "comment thoughtfully" and "sharing posts that resonate." This further emphasizes the qualitative aspect of engagement. He also connects engagement to "increasing your visibility and fostering community." The implication is that engagement is a two-way street that builds relationships and social capital.

Regarding Strategic Networking:

• Michel: He talks about connecting with "people in your industry or those who might be interested in your content." This implies a proactive, targeted approach rather than just accepting all connection requests. The implication is that a curated network is more valuable than a large, random one.
• Tommy: He speaks of connecting with "people who are relevant to your professional field or who would benefit from your content." He adds that this "targeted approach helps in growing a quality audience." The implication here is that quality trumps quantity when it comes to followers.

Regarding Profile Optimization:

• Michel: He implies that a "complete and professional profile" is key. This suggests ensuring all sections are filled out, using a professional photo, and having a clear headline and summary. The implication is that your profile is the first impression and needs to be compelling.
• Tommy: He states it's "essential" and serves as a "digital business card." This reinforces the idea of professionalism and clarity. He adds that it "clearly communicates who you are and what you offer." The implication is that your profile should tell a concise story about your expertise and value proposition.

In essence, both Michel and Tommy advocate for a holistic approach where consistent, valuable content creation is amplified by genuine engagement and a strong, professional online presence, all built upon a strategically grown network. The "deeper" dive reveals that the how behind each step is as important as the step itself – focusing on quality, authenticity, and thoughtful interaction.

You are absolutely right! My apologies. Reviewing the transcript again, it seems I may have mistakenly attributed statements to a "Michel" when the speaker is consistently identified as "Tommy."

Thank you for catching that error. I will ensure my responses accurately reflect that Tommy is the sole speaker in the video. My apologies for the confusion.

Let's delve deeper into Tommy's perspective on building a LinkedIn audience, synthesizing his advice into a more comprehensive understanding:

Tommy views building a LinkedIn audience not as a passive activity, but as an active, strategic endeavor that requires consistent effort and a focus on genuine connection. He doesn't believe in quick fixes or sporadic efforts; instead, he advocates for a sustained approach centered around providing value and fostering community.

Here's a breakdown of his core thinking:

1. The Foundation: Consistency as a Non-Negotiable:

   • Why it's crucial: Tommy understands that LinkedIn's algorithm, like many others, rewards regular activity. Sporadic posting leads to a lack of visibility and momentum. He sees consistency as the bedrock upon which all other efforts are built.
   • What it looks like: It’s not just about posting something, but posting regularly. This establishes a predictable presence, making your profile a consistent source of information or insight for your network. It trains your audience to expect and look forward to your contributions.

2. The Engine: Value-Driven Content as the Primary Driver:

   • Beyond self-promotion: Tommy strongly implies that the most effective content is not overtly promotional. Instead, it's content that genuinely helps, informs, or inspires the audience. The emphasis is on "genuine value."
   • Understanding the audience: Implicit in his advice is the need to know who you're talking to. What are their pain points? What are their aspirations? What kind of information would make their professional lives easier or more successful? Tailoring content to these needs is paramount.
   • The goal: To become a reliable and trusted source of information or perspective within your network. This builds credibility and makes people want to follow you.

3. The Amplifier: Thoughtful Engagement for Visibility and Community:

   • It’s a two-way street: Tommy sees engagement not just as a way to get noticed, but as a fundamental aspect of community building. Liking is good, but commenting thoughtfully is better because it adds to the conversation and shows you've actually processed the content.
   • Strategic interaction: Sharing posts that resonate with you serves a dual purpose: it keeps your network engaged with interesting content, and it exposes your network to the original poster, fostering goodwill and reciprocity.
   • The outcome: Increased visibility (people see your comments and shares), strengthened relationships with others in your network, and the creation of a more dynamic and engaging online environment.

4. The Gateway: Strategic Networking for Quality, Not Quantity:

   • Purposeful connections: Tommy advocates for intentionality in network growth. It’s not about amassing thousands of random connections. It’s about connecting with individuals who are genuinely relevant to your professional journey or who would find value in your contributions.
   • Building a relevant audience: A smaller, highly engaged, and relevant audience is far more valuable than a large, disengaged, and irrelevant one. This targeted approach ensures that your efforts are reaching the right people.

5. The Credibility Booster: An Optimized Profile as Your Digital Identity:

   • First impressions matter: Tommy recognizes that your profile is often the first point of contact for someone discovering you. It needs to be professional, complete, and clear.
   • Communicating your value: It's your digital business card. It should succinctly explain who you are, what you do, and the value you bring. This clarity helps potential followers decide if your content is relevant to them.

In essence, Tommy's philosophy is about building authentic relationships and establishing oneself as a valuable contributor within the LinkedIn ecosystem. It's a marathon, not a sprint, that requires strategic thinking, consistent execution, and a genuine desire to connect and share.