This documentary explores the immense and growing value of personal data in the digital age. It discusses how companies like Google and Facebook collect and analyze vast amounts of user information, turning it into a valuable commodity known as "Big Data." The film examines the various applications of this data, from targeted advertising and predicting future behavior to its potential use in areas like healthcare and crime prevention. It also raises critical questions about data ownership, privacy, and the power dynamics involved in the collection and utilization of personal information.
