The Recruiter Roundtable Season 3 #27 BIz Dev Cold Calling vs Cold Emailing

About this Video

• Video Title: The Recruiter Roundtable Season 3 #27 Biz Dev Cold Calling vs Cold Emailing
• Channel: The Recruiter Roundtable
• Speakers: Tom Alachio, Kelly Nelson, Laurie Finizio, Alan Fluhrer, Domenic Maiani, Steve Jenkins, Huff Logue, Buck Foley, Kael Campbell
• Duration: 00:48:46

Introduction

This video is a panel discussion among recruiters, comparing and contrasting the effectiveness of cold calling versus cold emailing for business development. The panelists share their experiences, pros, cons, and strategies for each approach, also discussing how to combine both methods for optimal results.

Key Takeaways

• Cold Calling Pros: Real-time feedback, higher engagement, personal connection, adaptability, overcoming objections, demonstrating initiative, higher conversion rates, creating urgency.
• Cold Calling Cons: Time-intensive, limited scalability, intrusive, poor documentation (debated), high pressure, dealing with gatekeepers, skill development required, timing challenges.
• Cold Emailing Pros: Highly scalable, non-intrusive, personalization, easy to track, rich content, consistent messaging, cost-effective, good documentation, A/B testing.
• Cold Emailing Cons: Easily ignored, late responses, impersonal feel, spam concerns, requires strong writing skills, multiple touchpoints needed, inbox competition.
• Combining Approaches: Panelists suggest leveraging tools to scale cold calling and using video in email campaigns for higher engagement. Building relationships and trust, understanding client needs, and adapting your approach are key to success in either method.
• Alternative Strategies: Networking, attending industry events, leveraging referrals, and creating valuable content (like videos) to attract clients are also discussed as effective business development strategies.