The Secret To Finding People to Sell To Without Looking - Selling Simplified

About this Video

• Video Title: The Secret To Finding People to Sell To Without Looking - Selling Simplified
• Channel: Myron Golden
• Speakers: Myron Golden
• Duration: 11:30

Introduction

This video, part four of a series titled "Selling Simplified," focuses on a common mistake salespeople make: actively searching for customers instead of making themselves findable. Myron Golden shares a strategy he claims has generated millions for him and his students, emphasizing the importance of creating high-quality, easily shareable content.

Key Takeaways

• Avoid prospecting: Instead of actively searching for customers (prospecting), focus on creating content that attracts them.
• Create profound content: Produce content that teaches viewers something new in a clear, engaging manner. This makes it more shareable and memorable.
• Make your content prolific: Generate a large volume of high-quality content across various platforms to ensure maximum visibility. This allows potential customers to “deep dive” and learn more about you.
• Leverage existing credible figures: Enhance your content by building upon the work of established figures, borrowing from their credibility. An example given is expanding on a quote from Abraham Lincoln.
• Profound and prolific content creates addiction: High-quality, easily accessible content releases dopamine and other chemicals in the brain, leading viewers to consume more of your content, and increasing their engagement.