The Truth About Our Coffee Roastery (Unfiltered Q&A)

About this video

• Video Title: The Truth About Our Coffee Roastery (Unfiltered Q&A)
• Channel: Daddy Got Coffee
• Speakers: [Not specified in transcript]
• Duration: 00:19:20

Overview

This video is an unfiltered Q&A session where the creators address questions from their audience about their newly launched micro coffee roastery. They cover topics ranging from starting a roasting business, equipment needs, their current roaster, production capacity, business model, challenges, green coffee sourcing, roast levels, and future plans for expansion.

Key takeaways

• Starting a Roastery: The advice for starting a roasting business is to begin with whatever equipment is accessible, even a borrowed sample roaster or a popcorn maker for experimental learning.
• Current Roaster: They are currently using a Norwegian "RUST" sample roaster for both sampling and production, but are looking for an electric production roaster for environmental reasons.
• Roasting Process: A single batch of coffee takes about 10 minutes to roast, and they currently roast up to 200 grams at a time due to the small size of their sample roaster.
• Business Model & Uniqueness: Their differentiator is bringing coffee sourcing and roasting to their local area in a hyper-local way, focusing on consumer education and enriching the coffee experience.
• Financials: The roastery is not yet covering its expenses, with profits being reinvested. Break-even point is uncertain due to the pending purchase of a production roaster.
• Challenges: Key challenges include being tired from balancing content creation, parenting, and the new business, as well as managing cash flow without taking on excessive debt.
• Green Coffee Sourcing: They are in the process of becoming approved to import directly and are currently working with Canadian green coffee importers, particularly in Montreal.
• Roast Preferences: Their preference is for medium to light roasts that are enjoyable for both espresso and filter coffee, aiming to highlight the bean's flavor rather than the roast intensity.
• Future Plans: They plan to expand sales to the rest of Canada first, then the US, and eventually internationally, managing growth and scale carefully.
• Community Engagement: They encourage viewers to subscribe to their newsletter and channel for updates on pop-ups, new roasts, and future developments.