About this Video

• Video Title: ULTIMATE GUIDE for SDRs & BDRs: How to DOMINATE in 2025 (Cold Calls, Emails, Systems)
• Channel: Connor Murray
• Speakers: Connor Murray
• Duration: 01:10:22

Introduction

This video provides a practical guide for Sales Development Representatives (SDRs) and Business Development Representatives (BDRs) on how to improve their cold calling and emailing strategies to book more meetings in 2025. The speaker, Connor Murray, shares proven frameworks and techniques based on his seven years of experience in enterprise software sales.

Key Takeaways

1. Cold Call Value Statement Framework: This framework emphasizes taking control of the call by delivering a value statement upfront, addressing who you are, why you're calling, and what you want (a meeting). It prioritizes selling the meeting, not the product immediately.

2. Assumptive Emailing: The video advocates for writing emails with an assumptive tone, expecting the meeting to happen rather than asking for permission. This involves using assertive language and framing the meeting as a natural next step.

3. 3-Step Cold Email Follow-Up Sequence: A short, focused, and aggressive follow-up sequence (three emails over seven to eight days) is recommended to increase response rates. This involves giving the prospect the benefit of the doubt in the first email, expressing slight dissatisfaction in the second, and using an "assumptive breakup" in the third.

4. Building Targeted Lists: Creating highly targeted lists based on ideal customer profiles (ICPs), industries, and buying triggers is crucial for efficient outreach. This "coiling the spring" approach involves upfront preparation to streamline the daily outreach process.

5. Essential Sales Tools: The video identifies essential tools: an accurate B2B contact database, the ability to filter leads, and the capacity to add leads to lists. AI assistance (like ChatGPT) is highlighted as a valuable tool to help with script and template creation. Unnecessary tools are also discussed.

1. What are the three possible outcomes after delivering a cold call value statement?

After delivering a cold call value statement, there are three possible outcomes:

• The prospect agrees to a meeting.
• The prospect gives a resounding "no" (e.g., hangs up).
• The prospect offers an objection or clarifying question.

1. What are the three core capabilities needed to effectively "coil the spring"?

To effectively "coil the spring" (i.e., prepare upfront for efficient outreach), three core capabilities are needed:

• An accurate enough B2B contact database.
• The ability to filter leads within that database by desired criteria (job title, industry, geography, etc.).
• The ability to easily add filtered leads to lists and contact them via phone or email.