Using GenAI to Stay Ahead of Market Demand

About this Video

• Video Title: Using GenAI to Stay Ahead of Market Demand
• Channel: Gooru Content
• Speakers: None specified in transcript
• Duration: 00:03:02

Introduction

This video explains how generative AI (GenAI) can help marketers predict consumer demand and market trends, providing a competitive advantage. It demonstrates how to use GenAI to analyze data and forecast future demand, illustrated with examples from Coca-Cola and Netflix. The video offers a step-by-step guide on applying GenAI to a specific scenario, along with tips for refining AI-generated insights.

Key Takeaways

• GenAI analyzes data (social media, sales records, search trends) to identify patterns humans might miss, enabling the prediction of demand shifts and market reactions.
• Companies like Coca-Cola and Netflix successfully utilize GenAI to inform product launches and content creation.
• A three-step process is outlined: (1) use AI tools to analyze data, (2) craft a GenAI prompt to interpret the data, and (3) refine the output by adding constraints and comparing with existing data.
• The iterative process converts raw data into actionable marketing strategies.
• Always request confidence scores and supporting evidence from GenAI to assess the reliability of predictions.