Value Propositions: What They Are & How To Create Them (with Examples)

About this Video

• Video Title: Value Propositions: What They Are & How To Create Them (with Examples)
• Channel: Learn With Shopify
• Speakers: Dan Demsky
• Duration: 00:08:29

Introduction

This video explains value propositions, how to define them for your business, and how they help differentiate your offerings from competitors, improve customer relationships, and boost sales. The video uses several examples to illustrate the concept.

Key Takeaways

• A value proposition is a post-purchase promise to a customer that their purchase will exceed expectations and solve a problem. It's broader than the product itself.
• Examples highlight that customers buy more than just a product; they buy the value proposition (e.g., sustainability, simplicity, personal growth).
• To define your value proposition, consider customer jobs (what problem your product solves), customer pains (problems your product alleviates), and customer gains (benefits customers receive).
• The video suggests interviewing customers (offering incentives) as an effective method to gather valuable insights for defining your value proposition.
• Shopify is promoted as a tool to help businesses grow and scale.