This video provides digital marketing strategies for care homes to increase inquiries and occupancy. The speaker, Adam, focuses on Google pay-per-click ads, Facebook ads, and amplifying word-of-mouth reputation through PR and community engagement.
Google Pay-Per-Click (PPC) Ads: Highly effective for attracting online searches for care homes. Crucial to track inquiries generated to measure ROI. Targeting options include catchment area, interests (age, homeowner, retirement planning), and excluding irrelevant searches (jobs, competitor care homes).
Facebook Ads: Generates numerous leads, requiring diligent qualification through email and phone follow-ups. Restbite care ads are highlighted as particularly successful.
Public Relations (PR): Securing positive media coverage (regional journalists, TV, radio, print, online) through heartwarming stories about the care home's activities and residents. A news release template (around 300 words) is suggested.
Community Engagement: Organizing events and collaborations (e.g., with local businesses or charities) to increase visibility and create positive impressions. An example involves an antique valuation event by a known personality.
Inquiry Follow-Up: A six-step guide for effectively following up on inquiries is offered.
