What AI Gurus DON’T Tell You About Selling AI

About this Video

• Video Title: What AI Gurus DON’T Tell You About Selling AI
• Channel: Nick Saraev
• Speakers: Nick Saraev
• Duration: 00:24:10

Introduction

This video addresses the deceptive marketing tactics employed by some AI gurus who promote AI as a quick and easy path to wealth. Nick Saraev aims to expose these misleading claims and present a sustainable, alternative business model for selling AI and automation services. He focuses on the importance of strategy over tactics and building a long-lasting business rather than chasing fleeting trends.

Key Takeaways

1. Focus on Strategy, Not Tactics: Many AI gurus promote get-rich-quick schemes based on easily copied tactics, leading to market saturation and quick failure. True success lies in understanding the underlying business strategy and adapting to market changes.
2. Avoid Psychological Hacks: Be wary of marketing that uses FOMO (fear of missing out), artificial scarcity, and misleading information. If something sounds too good to be true, it probably is.
3. Prioritize Business Outcomes: AI tools are merely tools. The focus should be on delivering valuable business solutions to clients, not just on the tools themselves. Businesses pay for solutions to problems, not the AI technology used to create them.
4. Build a Sustainable Business: Instead of chasing short-lived trends, build a long-term business by understanding client needs, delivering consistent value, and creating strong client relationships.
5. Price Based on Value, Not Time: Position yourself as a consultant offering valuable solutions rather than an hourly worker. Price your services based on the value delivered, not the time spent.