This video explains the various tasks a freelance social media manager performs. It's geared towards freelancers but also offers insights for those seeking corporate social media management roles. The speaker details key responsibilities and tools used in the profession.
Consultation & Strategy: Freelance social media managers begin by consulting with clients, understanding their goals (e.g., increased sales, brand awareness), and conducting a social media audit of existing profiles and competitor activities. A roadmap and comprehensive strategy are then developed.
Account Setup: Many clients lack a complete social media presence, necessitating account creation across relevant platforms (Instagram, Facebook, etc.). This includes profile creation, copywriting for bios, and developing a launch plan with initial content.
Account Management: This involves scheduling, planning, and optimizing posts; finding and using images and videos; responding to comments and customer concerns; and utilizing social media management tools (like Hootsuite, Buffer, SocialPilot).
Content Creation: Social media managers often create content, including images, videos, GIFs, and live streams. The type of content varies widely by client needs and may involve video creation, graphic design, or using design tools like Canva.
Reporting & Analytics: Regular reporting and analysis of social media performance metrics (using native platform analytics and/or dedicated tools) are crucial to track progress and demonstrate results to clients. The speaker emphasizes the importance of checking native platform analytics to ensure accuracy.
