About this video

• Video Title: 💰 Why Using Pricing In Your Google ADs Is Massively Profitable .. If You Do It Right ! 📊🔥
• Channel: Guaranteed PPC
• Speakers: Corey (implied, as the speaker refers to themselves as "Corey")
• Duration: 32:27

Overview

This video explains the strategic advantage of including pricing in Google Ads, demonstrating how it can significantly increase profitability by boosting click-through rates. The speaker provides various case studies and examples across different industries, such as plumbing, e-commerce, and accounting, to illustrate effective methods for incorporating pricing into ad copy and landing pages. The core message is that a well-crafted offer, often involving a low introductory price or teaser rate, can attract more qualified leads and ultimately lead to higher revenue.

Key takeaways

• Pricing Boosts Profitability: Including prices or attractive offers in Google Ads can lead to a significant increase in profitability, not just due to more clicks but also improved ad quality scores and better lead quality.
• Stand Out from Competition: Competitors often avoid specific pricing in their ads, creating an opportunity for businesses to differentiate themselves and capture attention by being transparent about costs.
• Strategic Offer Creation: The effectiveness of pricing in ads hinges on creating a compelling "offer." This can be a low introductory price, a special sale, or a unique guarantee that entices users to click.
• Application Across Industries: The strategy is applicable to various sectors, including service-based businesses (plumbing, accounting) and e-commerce, with tailored approaches for each.
• The Power of Teaser Rates: For some businesses, using a low "teaser" price in ads, even if not the full cost, can dramatically increase click-through rates and attract more initial engagement.
• "Free" vs. Low Price: In some service-based scenarios, a low, specific price (e.g., $69 service call) can perform better than "free" because it reduces customer skepticism about hidden costs.
• Psychological Pricing: Prices ending in 9 or 7 (e.g., $69, $49.99) often perform better psychologically than round numbers.

The speaker shared two key examples related to plumbing services:

1. Drain Opening Services: This is a common and profitable service for plumbers, as it can lead to larger sewer line renovation jobs. The speaker tested two ad variations:

   • One ad focused on the keyword and location (e.g., "Drain service in [City]").
   • The other ad included the keyword, location, and a specific price in the second headline (e.g., "$69 service call").

   The ad with the "$69 service call" resulted in an 11.8% click-through rate, compared to 9.4% for the ad without pricing. This led to a 26% increase in click-through rate and a 49% increase in profit.

2. General Service Call Pricing: The speaker also discussed how to price service calls, even when the actual service can vary greatly. The advice is to:

   • Determine a "teaser" price: This should be the lowest price that can be advertised to attract clicks.
   • Adjust internal pricing: If a typical service call costs $175, consider raising prices to accommodate advertising a $69 service call. The goal is to make the advertised price significantly lower than the usual cost to pique interest.
   • Avoid "free": Testing showed that a low price like "$69 service call" performed significantly better than "free service call" because "free" can breed skepticism about hidden costs, whereas a low price is perceived as a good deal.
   • Test price points: Experiment with different prices (e.g., $49, $69, $89) to find the sweet spot, with prices ending in 9 or 7 generally performing well.