This video details the rise and fall of Bira91, an Indian craft beer brand. It covers the company's inception, its unique branding and marketing strategies that allowed it to disrupt the market dominated by Kingfisher, its distribution genius, and the significant challenges it faced due to a detrimental name change that led to a sales freeze and financial losses. The video concludes by discussing Bira91's efforts to regain its market position and its future prospects, including potential IPO plans.
