Why you should start a YouTube channel (even if nobody watches)

About this video

• Video Title: Why you should start a YouTube channel (even if nobody watches)
• Channel: Think Media Podcast
• Speakers: Sean Cannell
• Duration: 33:07

Overview

This video explains why now is the perfect time to start a YouTube channel, even if you don't anticipate many viewers. It highlights YouTube's evolution into a comprehensive platform, the booming creator economy, the dominance of video content, the increasing demand for authenticity, and YouTube's algorithmic support for new creators. The speaker also details five significant life-changing benefits of becoming a creator, such as transforming from a consumer to a creator, building a digital legacy, accelerating personal growth, fostering valuable relationships, and making a meaningful impact.

Key takeaways

• YouTube is evolving into an all-in-one platform: It now supports various content formats like long-form videos, Shorts, podcasts, and community engagement, offering creators flexibility.
• The Creator Economy is booming: Projected to double to half a trillion dollars by 2027, with over two million creators already earning six figures, indicating significant monetization opportunities.
• Video content dominates online consumption: Video makes up over 80% of internet traffic, and YouTube is the second most visited website globally.
• Authenticity is key: 90% of viewers connect with authentic content, signaling a shift away from overproduced videos.
• YouTube prioritizes new creators: The algorithm is increasingly promoting smaller, newer channels, with dedicated teams supporting emerging creators.
• Benefits of starting a channel: These include personal transformation, building a digital legacy, accelerated growth through skill development, building meaningful relationships and collaborations, and making a positive impact on others, even if it's just one person.