You Will Never Be Able To Sell Until…

About this video

• Video Title: You Will Never Be Able To Sell Until…
• Channel: Myron Golden
• Speakers: Myron Golden
• Duration: 00:23:30

Overview

In this video, Myron Golden shares his journey from being a terrible salesperson to becoming a top performer. He reveals the key principles and strategies that transformed his selling abilities, emphasizing the importance of shifting focus from "wanting someone to buy" to serving and educating the potential customer. Golden discusses concepts like the law of averages, pre-indoctrination through valuable content, and building trust over time, explaining how these strategies lead to effortless sales and significant revenue generation, even without paid advertising.

Key takeaways

• The biggest mistake in sales is wanting the customer to buy: Salespeople often fail because they are too focused on closing the deal rather than on serving the customer's needs.
• Embrace the Law of Averages: Understand that out of a certain number of presentations, a specific number of sales will result. This principle helps reduce the pressure of each individual interaction.
• Pre-indoctrination builds trust: By consistently providing valuable content and teaching customers about their desired results before making an offer, you exponentially increase the likelihood of a sale.
• Content is key to "findability": Creating and distributing valuable content (like YouTube videos) makes you discoverable to people who already need your solution, turning the sales process from chasing to being sought after.
• Shift from convincing to persuading: True sales involve persuading by helping the customer see the value and benefits, not by forcing or convincing them.
• Serve before selling: Focus on helping others achieve their goals. When you consistently provide value without immediate expectation of return, people are more likely to buy from you when you do have something to offer.
• Groups are more effective than one-on-one for presentations: Presenting to a group can be more efficient, and for offers above a certain price point (e.g., $5,000), a one-on-one closing call can be more effective.
• Become a better buyer: Practice buying with a good attitude to understand the customer's perspective and experience. Happy buyers tend to lead to happy sellers.
• Don't let questions become objections: Address potential concerns within your presentation to preemptively answer questions that could turn into objections later.
• The closing sequence matters: A structured closing process, including asking clarifying questions and guiding the customer through the purchase, is crucial for finalizing sales.